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Channel: Michael Hu – Michael Hu | BCG
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Fulfillment: a Secret Weapon in Omnichannel Success

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Getting fulfillment right is much more mission-critical in a digital enabled, multichannel venue compared to a traditional brick and mortar retail setting.  Fulfillment represents significantly higher costs in multi-channel—up to 18 per cent of online-order revenue in the US market, about four times the proportion for traditional… Read More

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